London News & Search
A London pub has hit back after being criticised for charging customers £13.40 for a pint.
The Rake, in Borough Market, has denied claims from furious beer lovers that it was “gouging our customers” over the price of its Cloudwater North West Double IPA.
The bar caused a social media storm as Twitter users slammed the price of the ale, with one branding it “stark, raving, bonkers.”
But its boss insisted customers are not being ripped off, saying that at nine per cent strength it was “never going to be cheap.”
Utobeer said in statement: “We are not making ‘vast profits’, we work to a margin like all businesses and if we stopped we’d start losing money and eventually go out of business.
“Cloudwater will not deliver directly to us unless we order a pallet from them & if you know The Rake you’ll also know we do not have the space to store a pallet; so this being the case we have to order through a distributor who will obviously put their margin on it.”
It comes as customers took to social media to vent their outrage over the “eye-watering” cost of the premium beer.
One Twitter user wrote: “£13.40!? For a pint?! OK, it is 8% (sic) but even so London, its time to get over yourself. £13.40 a pint. You’re avin a laugh.”
And another said: “So there is a place in London that charges £13.40 for a pint! First I can’t buy a house, now I can’t have a pint.”
Another wrote: “£7 quid is a very expensive pint of beer. £13.40 is bonkers, stark, raving, bonkers.”
The distributor Euroboozer also denied it was to blame for the high price.
A letter published by the firm’s director read: “The difference in our price compared to Cloudwater’s list price is minimal. I don’t mind telling you our gross profit on this keg is £22.39.
“When the cost of good beer goes over a certain price, we adjust our margins, look at our cash and say ‘well, that’s too much on a keg’ and then adjust our pricing accordingly.
“As a result we have taken a good 25-30% hit on our usual overall margin here.”
He added: “No one is making anyone buy any beer but if you can afford it and want to then go ahead because it’s a smashing pint.
“Good beer costs good money.”
London News & Search