Chelsea tractors: Range Rover really is the most popular car in Kensington and Chelsea

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‘Chelsea tractors’ have lived up to their reputation after new research found the Range Rover to be the most popular luxury vehicle in Kensington and Chelsea.

The 4x4s are a common sight on the luxurious streets of Kensington, with research from car classified ad website CarGurus finding the Range Rover to be the most popular in the borough.

In the other top 10 wealthiest districts in the UK, the BMW 3 Series was the most searched for premium vehicle.

The nickname Chelsea tractor came from the reputation of residents in the borough using the large 4x4s for typical tasks such as the school-run, rather than their purpose of off-road driving.

Analysis of trends in other areas shows that high-rolling Liverpudlians are most likely to be interested in a Jaguar XJ Series, while the Range Rover Sport is the most sought after premium vehicle for Glaswegians.

The most in-demand luxury model in Coventry is Jaguar’s XF and Mancunians favour the Audi Q7.

Range Rovers have been found to be the most popular luxury car in the wealthy London borough (PA Wire/PA Images)

CarGurus spokeswoman Sarah Welch said: “This data shows that the Chelsea tractor isn’t just a stereotype, but actually is the vehicle of choice for those lucky enough to live in the prestigious royal borough.

“While the BMW 3 Series looks like a firm favourite amongst other wealthy districts, it’s also interesting to see wider UK shopping patterns emerge, such as residents in Coventry staying loyal to their local Jaguar manufacturer.”


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