Chingford fire: Smoke billows into sky as firefighters battle huge blaze at Poundland store

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A huge fire has erupted at a Poundland store in Chingford, sending think plumes of smoke billowing into the air.

London Fire Brigade has sent eight fire engines and 40 firefighters to the scene of the discount store to battle the blaze.

Dramatic video has emerged on social media showing thick plumes of smoke billowing from the building in Old Church Road, in Chingford.

A spokesman for the London Fire Brigade said: “Eight fire engines and 40 firefighters are tackling a fire in a discount store on Old Church Road.

“Half of the ground floor is alight.”

This story is being updated.


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