Doping hits public trust in GB sport

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Nicole Sapstead says new research on the impact of doping stories is “worrying”

Sport is “at a critical point in the fight against doping” in the United Kingdom, according to UK Anti-Doping (Ukad) chief executive Nicole Sapstead.

Research commissioned by Ukad found 66% of the British public believe doping stories have a negative impact on their trust in the integrity of sport.

High-profile coverage also makes 48% of Britons think doping is widespread.

“This isn’t the true picture in Britain, but the public don’t know about the reality,” said Sapstead.

“It’s worrying that so many people are losing their trust in the integrity of sport because of stories they see in the media, which are making them believe doping is more widespread than it actually is.

“That’s why we’re launching National Clean Sport Week (which starts on Monday, 10 July) to highlight the facts and the work we’re doing to keep sport clean in the UK.”

The research also found that 65% of British adults think doping is more widespread amongst elite athletes in other countries while 60% believe Britain has stricter rules on the issue.


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