Huge early morning queues at Lidl as supermarket's bargain £3.33 prosecco sells out in Bank Holiday rush

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Londoners described “madness” as lines of prosecco fans queued up outside Lidl stores across the capital on Saturday to bag bargain bottles of fizz.

Scores of shoppers gathered outside branches of the supermarket from as early as 7am after the supermarket chain advertised a special Bank Holiday weekend deal on the popular Italian drink.

For £20, customers could walk away with six bottles of Allini Prosecco, working out as just £3.33 a bottle and saving more than £10 for the box.

Photos showed eager drinkers poised with trolleys outside the Lidl store in Lewisham, while dozens were gathered outside the store in West Wickham.

Prosecco fans queuing outside the Lidl in Lewisham. (@richardpurnell)

Describing the Bexleyheath branch, Ellis Rose Crawshaw said on Twitter: “The scenes in Bexleyheath Lidl this morning. Middle aged women pushing and shoving to get prosecco and then kicking off when it’s all gone.”

According to some of the disappointed shoppers who narrowly missed out on the discount prosecco, the crates of six sold out by 8am.

The popular Italian fizz. (@dominiquewells)

John Lindsay wrote online: “Absolute state of those 7am Lidl prosecco queues.”

Other lucky shoppers shared pictures on social media as they happily walked away with the booze – usually £5.25 a bottle – while some customers reported no queues to pick up the beverage.

A customer buying the £3.33 bottles. (@_MyLifeReviewed)

Melissa Kennedy said on social media: “Seeing all the pictures of queues outside Lidl… walked straight into Lidl Streatham, picked up a box and straight to till! Glorious.”

Richard Purnell wrote on Twitter: “The buzz is building outside Lewisham Lidl”.

According to Lidl, each customer was limited to buying just one of the six-bottle crates.

Earlier this month marked National Prosecco Day, celebrating the affordable everyday luxury which has grown in popularity in recent years thanks to its availability and good value.

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