iPhone X launch: Apple to reveal new smartphone after major leak

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Apple is set to reveal the latest iPhone later today after details of the smartphone were leaked ahead of the launch.

The technology giant is expected to present the new iPhone X at Tuesday’s launch event, which a leak revealed on Monday would be a special version of the phone to mark its tenth anniversary.

The phone will be reportedly be released alongside the iPhone 8 and 8 Plus at the company’s headquarters in California.

According to news site 9to5Mac, the new device will be priced at around £760 – $1,000 – and is expected to have a series of upgrades from the previous model.

Launch: Apple is expected to unveil it’s latest iPhone at a launch event in California (AP)

Discussion of new features has caused a frenzy of interest in the new device to above that of rival Samsung and its new Note 8 smartphone, according to one industry analyst.

The new device will reportedly feature a face-scanning camera and cable free charging for the first time.

David Barker of technology marketing firm Amobee said online discussion of the upcoming announcement was focussing on the alleged new features, which he claimed was a positive sign for potential sales.

“Part of the challenge Apple faces around the upcoming announcement of their tenth anniversary iPhone is, after a decade spent improving the product line, it’s increasingly difficult to come up with new features to wow consumers,” he said.

“During that time, the smartphone market has gone from huge growth potential to achieving scale, and now the biggest competition for a new iPhone model is often old iPhone models as the audience needs to be convinced an upgrade is warranted.

“In that context, the high amount of digital interest for facial recognition and wireless charging around the upcoming iPhone is an extremely positive sign for Apple, and the early indication is if those features are announced on Tuesday, that would generate the necessary excitement to lift iPhone sales.”

Mr Barker said the increased discussion around Apple since the leak had seen online engagement for iPhone-related content increase to 18 per cent more than that of Samsung’s new Note 8 phone.

The most popular subjects were the possible inclusion of facial recognition software and wireless charging.

A new Apple Watch and Apple TV streaming box could also be among the new products showcased by the technology giant. 


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