Kazakh travel company's semi-naked advert sparks sexism row

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An advert showing female flight attendants wearing nothing but scarves has been criticised as “disgustingly” sexist.

The promo video, for Kazakhstan travel company Chocotravel.com, features seven actors speaking directly to the camera about the company.

One blows a kiss as the shot pans to show the nearly nude women in full length, their blushes spared only by a search bar and hats which they are holding to protect their modesty.

The ad drew quick and angry responses from users on Facebook, who labelled it “disgusting” and “cheap”. One wrote: “I’m sick of this sh*t.”

But the company’s director Nikolay Mazentsev defended the video in a Russian Facebook post.

According to Russia Today, he said: “The video is bold and shocking, but we did not want to hurt anyone’s feelings, and regret it if it happened.

“The advertisement shows exactly as much as you can see on any beach or in the pool. You do not attack girls in short skirts and people in swimsuits?”

The company has also released a similar video showing nearly naked men in the same way.

On Twitter, user Bec Brideson wrote: “Is something not sexist because you release a naked male version too? We’re going to say no @chocotravel.”

The Evening Standard has approached Chocotravel.com for further comment.


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