'London is open for summer': Sadiq Khan launches new campaign to promote best of capital

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Sadiq Khan has urged families to make the most of the capital’s “world class” culture as he released a new film to mark the launch of the ‘London is Open for Summer’ campaign.

The mayor himself appears in the short clip which celebrates London’s summertime atmosphere, with a particular focus on the early morning.

It comes as he also unveiled new trails across the capital aimed at families. The London Curriculum Family Explorer Trails aim to teach children about different areas of the city.

Mr Khan said: “London is one of the most diverse, thrilling and fascinating cities in the world. It is little wonder that it has inspired some of the greatest poets over the years, who have documented its infectious buzz so well. 

“The capital’s unique atmosphere really comes to life over summer with the best festivals, sporting events, museums, attractions and lush green spaces around every corner.

“Over the school holidays, I’m encouraging families to make the most of the world of opportunity on your doorstep here in London – bring your children on a London Curriculum Family Explorer Trail or to a world-class attraction – there is no greater place on earth to explore. I’m saying loud and clear – London is open for business and open to everyone this summer.”


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London News & Search

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