London News & Search
Munroe Bergdorf, 29, from London was billed as ‘the face of modern diversity’ when she was brought on board the brand’s #allworthit campaign just days ago.
The DJ and trans activist had written on Instagram: “So I’m the first transgender woman to feature in a L’Oréal UK campaign… I got to say the famous lines! SO gassed!”
However L’Oreal confirmed on Friday that she had been dropped as comments she made are at odds with its values.
She reportedly wrote: “Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people.
“Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour.
“Your entire existence is drenched in racism. From micro-aggression to terrorism, you guys built the blueprint for this s***.
“Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege.
“Once white people begin to admit that their race is the most violent and oppressive force of nature on Earth… then we can talk.
“Until then stay acting shocked about how the world continues to stay f***** at the hands of your ancestors and your heads that remain buried in the sand with hands over your ears.”
The post was later deleted.
She defended it in a Facebook post, claiming she made the remarks in response to the events at Charlottesville.
She wrote: “When I stated that ‘all white people are racist’, I was addressing that fact that western society as a whole, is a SYSTEM rooted in white supremacy – designed to benefit, prioritise and protect white people before anyone of any other race.
“Unknowingly, white people are SOCIALISED to be racist from birth onwards. It is not something genetic. No one is born racist.”
She added: “I stand for tolerance and acceptance – but neither can be achieved if we are unwilling to discuss WHY intolerance and hate exist in the first place.”
L’Oreal Paris UK said in a statement: “L’Oréal supports diversity and tolerance towards all people irrespective of their race, background, gender and religion.
“The L’Oréal Paris True Match campaign is a representation of these values and we are proud of the diversity of the Ambassadors who represent this campaign.
“We believe that the recent comments by Munroe Bergdorf are at odds with those values, and as such we have taken the decision to end the partnership with her.
“L’Oréal remains committed to celebrating diversity and breaking down barriers in beauty.”
London News & Search