Lovefilm by Post to close in the UK as Amazon goes streaming only

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Amazon’s Lovefilm by Post will no stop allowing customers to rent DVDs and Blu-rays at the end of October, according to the tech giant.

Amazon said in a statement the rise of streaming services over renting DVD and Blu-ray discs had contributed to its closure.

The service launched in 2004 before being bought out by the online giant in 2011. It enabled subscribers to receive DVDs by post and send them back when they had been watched.

The online section of the service was later combined with Amazon’s existing Prime Instant Video service in 2014.

But despite available streaming options for some content, company bosses said the closure of Lovefilm was caused by a “decreased demand” for discs since the popularity of Netflix and other streaming services. 

An Amazon spokesman said: “We have very much enjoyed delivering the Lovefilm by Post service to our customers.

“However, over the last few years we’ve seen a decreasing demand for DVD and Blu-ray rental as customers increasingly move to streaming.

“Due to this, we will be closing the Lovefilm By Post business on 31st October 2017.

“We are committed to finding alternative roles for all Lovefilm employees within Amazon.”


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