Outrage as Primark starts selling 'padded' bras for children

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Primark has been accused of sexualising young girls by selling bras for children as young as seven.

The pink polka dot bras cost £5 for two and are available in stores across the UK. People have accused the chain of making the bras “padded.”

Several shocked parents have taken to social media to criticise the shop, including actress Emma Linley.

Ms Linley, 43, was shopping for her daughters in London when she saw the ‘My First Bra’ range for seven to 13-year-olds. 

The actress told The Sun: “Do Primark sell padded pants for seven to 13-year-old boys to make their genitals seem bigger?

“So boys are OK as they are but girls need enhancement?”

Other parents waded in on social media to express their outrage with one user branding the range “inappropriate”. 

Twitter user MissTylerB who shared the image online wrote: “Horrified that @Primark are selling padded bras to children between 7-13! #Toomuchtoyoung #Children #sexualisation”

“@Primark so you think it’s ok to sell padded bras aimed at 7-13 year olds?! Do you sell matching thongs too!? Bloody sick!”, said Twitter user dreadedwill. 

Another wrote: “I ask that @Primark would stop selling padded first bras to 9 yr old girls. Inappropriate. Dangerous. Just plain wrong.”

Ms Linley said she vowed to campaign against the sale of the bras, “I have two young girls. I do not want them facing puberty with this crap to deal with.”

The retail giant flatly refuted the claims and ensured the bras were not made for enhancement. 

A spokesman told the Standard: “This allegation is simply wrong.

“We would like to be absolutely clear that these bras are moulded, not padded.

“’My First Bra’ ranges are designed and constructed purely for support, comfort and modesty and adhere to the BRC’s childrenswear guidelines. There is no enhancement.

“This type of moulded bra is extremely common, and selling them is entirely normal practice on the high street.”

This is not the first time Primark has been embroiled in controversy.

In 2010, the store announced it would stop selling padded bikini tops for girls as young as seven, after widespread criticism that they were sexualising children. The company was slammed by children’s charities and politicians over the £4 bikini sets. 

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