London News & Search
Fans of the iconic Walnut Whip are the latest to be hit as companies downsize popular chocolate treats.
Nestlé, the maker of the Walnut Whip, has announced it is set to launch new versions of the classic sweet, without a nut on top or even the word “walnut”.
The treat, which will be called simply “Whips”, will come in three extra flavours – vanilla, caramel and mint – as well as the traditional walnut flavour.
A spokeswoman for Nestlé told the BBC: “Walnut Whip remains on sale alongside our new vanilla, caramel and mint versions.
“This means there is something for consumers wanting to try something new, as well as for long-standing fans of our century-old walnut product.”
It comes after the company behind Toblerone changed the shape and size of their triangular bar because of rising costs.
Shortly afterwards, Maltesers shrunk their pouches by 15 per cent, again laying the blame on increased production costs.
Chocolate-lovers will be able to buy the new whips singularly or in packs of three for the new flavours.
Many people took to social media to express surprise at the decision. Food writer Debora Robertson said on Twitter: “They’ve taken the walnut off the top of the Walnut Whip so now it’s just a whip and I don’t know who we are anymore.”
Another internet user wrote: “I want to laugh and check it isn’t April 1st!” while someone else commented: “Like buying a car without a steering wheel.”
The decision was taken to change the product because the company “wanted to extend the whip range”, the Nestlé spokeswoman said.
She added: “As the original version, with a long history, Walnut Whips are being sold slightly differently, in the same way as they traditionally have been for more than a century.
“They will continue to be sold as a single treat as they have been ever since their launch in 1910. They will also be sold in larger six packs at Christmas, when consumers want to be able to purchase them in larger quantities.”
But Helen Graham, an importer, told the Guardian the price of walnuts had risen by about a fifth because of the drop in sterling’s value and a poor crop in Chile last year.
“There was a shortage of crop and then there is the additional factor of exchange rates and rising transport costs as well,” she said.
The Walnut Whip was launched in 1910 by Scottish confectioner Duncan’s of Edinburgh.
London News & Search