Website revamp aims to reach more new parents

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It’s an online revamp designed to reach more new moms and dads — and soon-to-be parents, too.

The months leading to a baby being born can be tough and, sometimes, the months afterward are even more difficult.

That’s why the Middlesex London Health Unit — the go-to agency offering an array of prenatal classes to help people transitioning into parenthood — recently revamped its online site.

“It allows parents to just go to one page and see all the different programs offered,” said Tracey Gordon, manager of reproductive health at health unit. “They can pick and choose what they want. It’s all right there.”

The classes offered range from discussing labour comfort measures to car seat safety. Some are offered online so parents can take them at home.

Before the makeover, class information was in different areas of the website, making it harder to find. This made navigating the webpage yet another hurdle for expecting parents to jump.

The health unit hopes the easier access to information will solve that issue and boost registration for certain classes, such as Preparing for Parenthood.

Preparing for Parenthood is for pregnant women and their partner or support person. The class explores topics like how to cope with lack of sleep after the baby is born and how to plan time together as a couple.

“People don’t think about that kind of stuff,” said Gordon.

Gordon said that being able to have access to these programs and this information can help expecting parents get ready for a new baby.

“Research says when parents are prepared to bring a baby home, it can reduce stress (and help) with post-partum depression,” said Gordon.

The classes have proven to be both educational and a place of community, connecting people who are going through the same experiences with each other. Gordon said individuals even stay in touch after the classes are over.

“We have a pre-natal immigrant program, and one woman (in it) said this was lifesaving for her,” explained Gordon.

“The only way she got out on a weekly basis was to go to the pre-natal class and when she went to hospital she was able to recognize the words and terms they were using.”

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Revamped website

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