Whole Foods is now far more affordable… thanks to Amazon

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Amazon has slashed prices on a range of products at its newly-acquired grocery chain Whole Foods.

On Monday, its first day of full ownership, prices were cut by as much as 43 per cent on items in its US stores. 

It lowered the cost of items including organic avocados, eggs, bananas and rotisserie chickens. 

The price of Whole Trade Bananas per pound fell from $0.79 to $0.49, while the price of a dozen large brown eggs dropped from $4.29 to $3.99. 

An organic rotisserie chicken was $9.99 instead of $13.99 and organic avocados were $1.99 instead of $2.79.

Whole Foods has 465 shops with the vast majority in the US and Canada and just nine in the UK. Seven are in London, one is in Chelmsford and the other is in Glasgow.

Prices were dropped by up to 33 per cent at UK stores, according to the Telegraph.

The price of bananas in UK stores dropped from £1.79 per kg to £1.20, while organic tomatoes on the vine fell 31pc to £2.40 from £3.49, the newspaper said.

Organic beef steak mince (380g) was £3.99 instead £5.89, while a Capestone organic whole free-range chicken is now £6.50 per kg instead of £7.99.

Amazon bought the upmarket grocer for £10.7 billion earlier this year. The share prices of UK supermarkets are set to take a hit following price cuts at Whole Foods. 

The online shopping giant added its logo onto signs and installed Amazon Echo voice-assistant devices by store entrances on its first day of ownership.

Shoppers will eventually be able to buy some Whole Foods products from Amazon.com. Lockers will also be added into stores at some locations so customers can pick up online orders or return items they don’t want. 

The company also aims to make Amazon Prime the rewards programme at Whole Foods.

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